Do you want to set your company on the growth path? Make sure that you understand the relationship between corporate culture and growth. If you are in leading position, then you will have to understand how company culture views areas like the decision, customers, markets, quality play a significant role in the go-to-market execution.
But what corporate culture is? It how things are done in an organization, and it is also the way employees think, behave and work. It also includes the values and beliefs which drive business behaviors and practices.
There are examples which prove that a bad corporate culture may cause companies to fail. How long a sales culture that ignores its customers will survive. In fact, such shoddy practices may dent your brand so severely that your customers may even start fleeing you. It is where you will have to foster a high-performance culture that helps your company grow with the right direction and pace. Want to know more? Click here!