Interesting Tit-Bits on SMS & Text Marketing

The marketing function demands that you been a constant lookout for any changes in the trends, sentiments or buying behaviors obtaining into the market. SMS & Text Marketing is a force to reckon with at the moment. Businesses that have been able to harness will testify to the huge benefits to be reaped from this very effective form of marketing. In this article, we are going to look at several interesting facts concerning this form of marketing that you might have missed.

Text Marketing
SMS & Text Marketing Facts

• A staggering 91% of the adult population keep their mobile phones within arm’s reach almost all the times. This means that the chances of getting through to your target market are far greater than, say, when you go for email marketing.

• To out this percentage into proper perspective, it might help to learn that mobile phone owners currently stand at over 4 billion out of the 7 billion people on planet earth. This represents quite a hug market waiting for you to tap into.

• Text messages allow you to craft your marketing message in 160 characters and no mor3e. This leaves a slim chance for you to drift off and drive the reader away from your message. The limit forces you to get to your main message quickly. This also ensures a greater success rate of the efforts

• You can choose the name that will appear on the users’ phones when they receive the messages. Choosing an endearing and easy to remember name enhances the chances of the recipients actually opening the message and going through it.

SMS Marketing
Mobile phone users have no problem attending to SMS on the go. This is one of the main factors that have seen the email route losing the battle. Most people require the use of a computer in 0rder to properly action their email accounts.  This is not made easy by the fact that hundreds of emails are delivered into business and personal email accounts on a daily basis. Marketing emails are a dead giveaway and most recipients will delete them without even opening as they search for crucial and relevant correspondences.

Text message marketing is also easily accessible and affordable. There are various online platforms that allow you to manage all your campaigns from an easy to use interface that you can access anywhere you are. Tips on crafting the most effective messages are also commonplace on the internet.

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