Google Penguin Penalty Recovery Services are designed to provide help to webmasters whose websites have been punished by Google for exhibiting signs of outlawed trickery. Penguin is part of a collection of algorithms that have been deployed and constantly updated by Google in an effort to reign-in the websites that dominate the search placements by using black hat tactics. Google search results pages are meant to provide web surfers with highly reliable and accurate results which is the reason why any form of manipulation is illegal and punishable.
What Is Penguin’s Target?
Penguin algorithm was originally deployed in April 2012. It is an algorithm that seeks out websites with spammy backlink profiles. What it does is reduce the effect the spammy backlink profiles can have on rankings which was previously the preserve of the Panda update. The Penguin update also goes further to penalize the guilty websites through the de-ranking action which takes away all the illegal gains. Websites that have been penalized often plummet in terms of rankings or go missing from the SERPs altogether until remedial action has been taken and another algorithm run conducted.
The update is rolled out a number of times every year and in the process it penalizes guilty websites and restores those that have returned to sanity and gotten rid of all the signs of trickery. It is basically a software program that is designed to identify the distinct patterns of backlink spam and automatically sanction the websites. The algorithm runs at specific times and has had numerous updates since the initial rollout.
How to See If You Have Been Affected
There are numerous signs that can point to penalization. The first thing that you need to do in conducting the investigation is to see if you have experienced any significant keyword drops in your traffic. Next you need to inspect the diversity of your anchor text, check the site wide link ratio, the domain authority and trust flow as well as the link health breakdown summary.
There are also professional firms that are dedicated to the provision of penalty recovery services for a wide range of penalties including Panda and manual penalties. You can also get a reliable unnatural link removal service before disaster strikes. Search the internet for options and verify the service providers’ backgrounds.