Gone are the days when having an online presence simply amounted to creating a website and effectively dumping it once it went live. Nowadays you need to invest some time and effort into your website on a constant basis. You also need to shun black hat SEO practices and ensure that you get bad backlinks removal services and other related services that are designed to increase you visibility and relevance while at the same time ensuring that you don’t get the wrath of Google Penalties for one reason or the other.
What Are Bad Backlinks?
The rank allotted to your website by Google is a reflection of how your page is rated in terms of quality. There are many factor that come into consideration and one of these is the number and quality of incoming links from other websites. Every link is a vote on your website and google does its best to ensure that the resultant ranking reflects the true quality of the incoming links. There are a lot of paid link schemes in the market that you or your previous SEO could have fallen prey to in the hope of making some quick gains.
These are bad links and you should remove or disavow them in order to escape Google Penalization. There are a lot of tools and tactics that you can deploy to win this war although some of them require a deeper understanding of how search engines work and how to use some of the rather advanced tools.How Do You Get Penalized?
How Do You Get Penalized?
Penalization can come in 2 ways which are an algorithm penalty and a manual penalty. What you need to remember is that even if you have not yet received a penalty it still makes sense to hunt down bad links and get rid of them because a penalty is surely on the way. A manual penalty comes into being after the review of your website by a Google staffer and the discovery of bad links leading to a manual infraction. A notice is then sent to the webmaster drawing their attention to the development.
An algorithmic penalty, on the other hand, arises after the algorithm has crawled your website and effected penalties for all the discovered violations. There is no notification that arises from this action and the only thing that you can do is to check using the Penguin tool.