Marketing has seen a sea of change in the last few decades. The established principles have taken a plunge and a new set of guidelines seem to have taken their place. This has mainly been due to the fact that the means of communication, so integral to the process of marketing, have completely revolutionized. In-person communication has almost become non-existent, while personal communication has increased considerably. Essentially, the need for direct, face-to-face conversation with consumers has reduced due to the presence of virtual modes which have substantially enhanced the feasibility of communication. Mass text messaging services have been a blessing for the entrepreneurs as it lets them disseminate information to the consumers in an easy manner.
Mobile messaging marketing has given a platform to the manufacturers to provide the consumers with a lot of information pertaining to the products like discounts, offers, end-of-season sales etc. it si through this service that consumers are sent messages about new offers regarding various services and outlets opening near their places of residence.
Text message marketing also makes it easier to track records of actualized sales. The responses time and density of a particular demographic audience can be known easily through text message service. It is especially required for restaurants and arcades which can make use of the impulse reaction of the consumer and create a client base.
The dynamics of marketing have changed in such a manner that it is required that entrepreneurs remain step ahead of their competition at all times. The use of devices such as text message, marketing helps them to keep abreast of their rivals and remain in buyer memory through frequent text messages.
Entrepreneurs today have a lot to think about once they set out on a journey to the business world. It is not as easy to survive and flourish a business as it was even a decade ago. The constant changes in communication, infrastructure, tastes and preferences of consumers etc all have an impact on them which is substantial. Therefore, owners should make the best use of the technological resources available to them rather than be apprehensive of their use.